Exposing the Microgreen Industry as a Sham

This Video is from the Youtube channel: “Keep on Growin’ with Mike VanDuzee”. 

Why do microgreens cost so much? Is a microgreen seed different from a traditional seed? How much can you make selling microgreens? Are microgreens a superfood? Much more as I reveal secrets of the microgreen society.

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The term microgreen did not even start until 1992. Sprouts on the other hand have been around for centuries. Did microgreens magically appear? Were people throughout history eating roots, seeds, sprouts, stems, leaves, flowers and fruit but somehow always missed microgreens? No.
Despite their rising popularity, some misconceptions persist about microgreens and the seeds used to grow them. One common myth is that special seeds are required to grow microgreens. In reality, the only requirement is that the seeds are clean and untreated.
According to the FDA, there is no definition for superfood. It’s just a word that was made up. My guess is it started with kale. For decades Popeye was telling kids to eat their spinach. Up until 2009, kale in the USA was mainly treated as a garnish. Used to make dinner plates and buffets look pretty and then discarded. It was extremely cheap in the grocery stores. Rebranding it as a superfood had everyone putting it in smoothies and baking kale chips. The price soared while the cost of production was the same, kale never changed. Perception and eating habits did. The next lowly food was the smelly brussel sprout, tiny mushy cabbages. Now people were roasting them and smothering them with bacon, mustard and balsamic vinegar. Brussel sprouts became sexy, especially when deep fried. After that, every exotic fruit, nut or berry that the general public had never heard of, became referred to as superfoods. Acai, gogi berries, hemp seed, quinoa, etc.
So, if those new plants are superfoods, that implies they are better than traditional foods. Then why is a microgreen of those traditional plants referred to as a superfood? Do they lose their super abilities as they mature? You have probably heard microgreen growers, myself included, boast that some, not all, microgreens have up to 40 times the nutrient value compared to their mature versions. We always like to throw out the highest value, the best one. What we always fail to mention is…that is by weight. It’s not unheard of to sit down and eat 8 oz of broccoli. But, 8 oz of a typical microgreen is an entire 10×20 tray. That’s a lot of microgreens! Most people are tossing a tiny handful on their meal or just sprinkling it on as garnish. In my opinion, they are a healthy addition to a well balanced meal. Not a so-called superfood.
You are probably beginning to see why this is referred to as such a lucrative market. Easy and low cost to start, easy to maintain, highly desirable product by blanket marketing all microgreens as superfoods, can be grown in a tiny space and is market ready in 7 to 10 days!On top of this, there is no fertilizer involved. That’s a major expense in farming and gardening whether it is commercial nutrients or natural compost.
That’s where I come in. My mission is to make the whole process as easy as possible. Everyone will know microgreens are just tiny plants. I am experimenting on several soilless growing methods. I am also using clay pebbles and sand which are reusable much faster than soil. I don’t weight any of my microgreens, nor does nature.
Who knows, maybe the entire industry will fade away as everyone learns that with a few seeds, a container from the recycling bin and a little time, microgreens are an easily accessible food that can be part of anyones well balanced diet, not just a chosen few who can afford them.
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